After Wally, Grand Soleil and Solaris, a new player in the luxury yacht market has decided to expand its product offer to the world of motorboats, namely the Finnish Nautor's Swan.

In a nautical and yachting market where sailing now represents only 10 to 15% of new unit sales, two strategies are available to manufacturers of monohull yachts: stay on their pre-square to optimize and renew their offer regularly, at the long-term risk of seeing their customer base slowly shrink, or on the contrary, enter the motorboat market.

This second alternative, which has long been seen as a crime of lèse-majesté in the world of sailing, is nevertheless attracting more and more shipyards, anxious to broaden their scope of activity to meet market expectations.

In this field, three Italian shipyards have been forerunners, namely Wally, ahead of its time, Cantiere Del Pardo, builder of the Grand Soleil, with its range of open Pardo Yachts, and Solaris Yachts, a step up, with its Solaris Power motoryachts, of which the 2 models of 48 and 57 feet, declined in 3 deck plans, open, lobster and Flybridge, have been so successful that the Forli shipyard has decided to double its production capacity, which currently goes from 12 to 24 units per year !

In this favorable context, Nautor's Swan, the Finnish builder of the mythical Swan could not miss such a market opportunity, which has just unveiled its very first motorboat, the Swan Shadow, a name that makes a strong nod to the Rolls-Royce Shadow of the 70s ! 

The Swan Shadow is an open 13.20m long, propelled by 3 outboard engines, integrated between the transom and the bathing platform, like the Bavaria Vida 33, a solution which has the merit of having a private beach, a privilege until now reserved for inboard engines.

In terms of style, the Finnish shipyard could not "miss", which has concocted a line that is very much in tune with the times, with its straight bow and relatively low freeboards - a bit like Axopar - characterized by straight very marked lines.

The whole exudes great elegance as well as undeniable power.

The first market that Nautor's Swan seems to be targeting is its current customers, who will finally be able to have a tender to match their sailboat, but also lovers of the brand.... but not of sailing !